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Hot Selling Cars in India - Ones topping customer satisfaction surveys
After the figures of the festive season sales announced by Auto majors recently, here come the findings of study titled ‘2007 Four-Wheeler Total Customer Satisfaction’ conducted by TNS Automotive. The study represents responses of more than 7,600 new car buyers covering over 60 models. It provides a measure of satisfaction and loyalty a given model enjoys with its customers, considering customer evaluations of sales satisfaction, product quality, vehicle performance and design, aftersales service, brand image, and cost-of-ownership. According to the survey, the new models launched from the General Motors, Mahindra Renault and Maruti have been able to delight their customers with Chevrolet Aveo U-VA, Mahindra Renault Logan and Swift diesel finishing on the top of their respective segments. Here’s the list of segment wise toppers:
The Maruti Alto finds extremely high satisfaction levels across all product and customer service areas. As pointed out in my last article it created a record in terms of number of cars sold for a model in a month, this November. What the secret behind Alto’s success? Fuel efficiency is one selling point apart from its price. The 250,000-rupee best selling model from Maruti, can go as far as 18.3 kilometers on a liter of petrol in highway driving, according to Autocar India magazine. Maruti also boasts the most dealerships in India, with 561 as of Oct. 31, more than double the total from five years earlier. This could be another factor as your car can be repaired wherever you are in the country with the presence of a strong dealer network across the nation. This is crucial, as roads(still!) are rough in India and cars often get damaged.Other models from the Maruti stable also keep posting robust sales growth benefiting from the brand loyalty that Maruti-Suzuki enjoys in India. Its 24 years of carmaking here gives it an edge in manufacturing as well as sales. GM, Honda and others rely mostly on imported parts at their Indian assembly plants, while Maruti-Suzuki buys from local and Japanese factories. Maruti-Suzuki loyalty was evident in New Delhi’s southern suburb of Gurgaon recently during the morning rush hour. Stuck in a traffic jam, almost 70 percent of the cars counted by “yours truly” were made by Maruti! Resources: 
By: Moderator1230 days ago
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