Is Plasma TV Burning Out?Pioneer, the Japanese electronics company, announced to pull out of loss making The global demand for large screen Plasma TV displays seems to be plunging. The superior picture quality could not stand against cheaper LCD alternatives. The global financial meltdown and the rising yen only added to the Pioneer's woes.
If Panasonic cannot bring the production cost of plasmas lower, it will not be able to offer it for long. And without a healthy demand, bringing the cost down is a challenge. Samsung and LG also produce plasma TVs but the future of plasma TV lies with the market leader Panasonic who enjoys about 37% of the market share. Panasonic will have to do hard selling to convince people why they should buy plasma. The general perception, inspite of all the improvements, is that Plasma TV life is much shorter than the LCD TV. Early on in the game, plasmas did well because they were bigger and brighter. Now, LCD technology have come a long way. Sony and likes are making large screen LCD TVs so consumers need to know why they should buy plasma. And why pay more for it? If Panasonic cannot win consumers, it too cannot keep producing loss making televisions for long. With the arrival of LED and OLED televisions, plasma's have more competition. The LED technology is considered even superior to LCD and is environmental friendly. It's capable of thinning the TVs further. Plasma makers have to drive the manufacturing cost low and erase the perception of short plasma life-span to stay in the TV race.
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