Spice Mobiles - Low in price, high on featuresIt wasn't too long ago when Spice Mobile (spice-mobiles.com), a Spice Group venture, debuted into the Indian mobile handset market. The company's first focus was the entry level segment, and understandably so. The multi-national players like Nokia, Samsung, and LG were already established brands when Spice Mobile took the plunge. Competing at the higher end would have been a mountaineous undertaking if not impossible. The mobile phone company made a smart choice to start small. Today, it's inching towards the mid to higher end segment with its new army of mobile phones. After having played with rupees 30,000 handset, when you look at a rupees 3,000 mobile phone from Spice you wonder what the little metal piece could possibly offer. But it's amazing how the company manages to jam-pack features in these low cost mobile phones. The features may not be as glamorous as in the high end phones but for the price sensitive consumers every single add-on is a bonus. Be it a camera, FM recorder, Bluetooth, or Hindi support, for under 5,000 price tag the expectations also lie well under the roof. The company recently launched Dual SIM Mobile Phone, GSM/GSM and GSM/CDMA phones to a great fanfare. It also holds the credit for launching world's first Movie and People's phone under its belt. With fast expanding mobile phone models and a strong focus on the "made for India" phones, the road for Spice Mobile appears smooth. The company is also betting on the 3G, and other growing markets like Africa. We consumers too like having as many options as we can get for they give us the flexibility to TolMol and buy smartly. Buy Spice Mobiles
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