Bollywood Style Icons: Paving the way for a new trend
Bollywood, a common and popular name which refers to the Hindi film industry has a huge, substantial and great influence on the fans which are spread across the world. Besides, its alluring cinematic stories that are woven around larger than life characters as well as that of the common man, the trends the Bollywood stars set in terms of clothing and accessories are followed by millions of fans across the globe. Some popular Bollywood actors are Amitabh Bachchan, Shahrukh Khan, Salman Khan, Aamir Khan, Akshay Kumar and the younger ones including Ranbir Kapoor, Imran Khan, Shahid Kapoor and many more. Among their female counterparts the prominent leading ladies are Aishwarya Rai Bachchan, Kajol, Kareena Kapoor, Priyanka Chopra, Katrina Kaif and many more. These celebs don a new garb with every movie they feature in an attempt to get into the skin of the character they have to portray. Bollywood celebrities can be rightly called style icons as they have a huge influence over the common man who tries to imitate them in every possible way. From sporting similar outfits to buying accessories of the brands they endorse, the commoner, in a way wants to get as much close he can get to his favorite actor. Apart from featuring in movies, the aura of these stars spills over in the advertising world too. These celebs endorse a number of products and services and manufacturers hire them to become brand ambassadors not bothering about the unimaginable fee they charge. This is because Indian cinema has a huge influence on a large number of people and it is felt that the actors can connect with the audience beautifully beyond the 70mm. Therefore, the Bollywood stars are chosen or rather offered tempting deals to endorse products ranging from fairness creams to mobile phones, accessories such as wristwatches and many more. In fact, the popularity of stars to endorse wristwatches has soared. This accessory has made a sort of comeback with the Bollywood celebs sporting and promoting them extensively. This is because in an age where there are umpteen number of devices telling time, the humble wristwatch is back in a new avatar. Moreover, these Bollywood stars have rub off their charm on these products, they are welcomed with open arms by the general public. For instance, Aamir Khan, the perfectionist is the brand ambassador for a popular wristwatch Titan. With Aamir on the board, the company hopes to increase its customer base and take advantage of the cosmopolitan image and universal appeal of the actor. With Aamir portraying diverse roles in his movies and connecting with the audience at a deeper and a larger level, hiring the actor to do the job must have worked wonders for their sales. As Titan Watches CEO Bijou Kurien said that "There is a perfect fit between Aamir Khan and Titan - their stature, timelessness, and the love and trust they both share with the people both nationally and internationally, makes this an ideal partnership”. True, the brand wants to make the most of the brand value of Aamir and present their product with a timeless appeal. Aamir too revealed his association with the brand as “ "I have always felt that Titan watches are as good if not better than any in the world. Titan Watches have stood the test of time for their perfection, exclusivity, innovativeness and quality. It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world'. Well, it seems to be a mutual benefit that both the actor and the brand are gaining from each other. Nevertheless their partnership has presented wristwatches not just as an accessory but a product of self-expression. If you are an Aamir fan and want to sport his favorite wristwatch that of Titan, you can get that brand easily by shopping online. Well, do not think that buying a wristwatch as that of titan will burn a hole in your pocket, you can get it at great prices from online stores. Look for Titan watches on tolmol.com and grab a lucrative deal on this stylish accessory. Till, then feel the aura of Aamir and other Bollywood stars by investing prudently in the products they endorse. More on Fashion and Lifestyle
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