Diwali Celebrations
Chocolates, dry fruits, mithai, and namkeen – the flavor this Diwali is a bit of all. It’s not unusual to see the tradition meet modernity during the festival season. While people want to cut down on mithai consumption, it’s still an important part of Diwali celebrations. It’s still one of the most commonly exchanged gifts across India. Metros are faster in moving towards dry fruits, namkeen, and chocolates but even a city gift basket cannot avoid a box of sweets – smaller it may be. It won’t be wrong to say that with more options such as chocolates and assorted dry fruits, the Diwali gift basket is only getting bigger – nothing is getting traded off. Diwali of 2010 is days away. People have already started the gift exchange process. If you haven’t started yet, you must be the lucky one as those in fast lane cannot afford to wait. Hectic work life leaves very little time in the evenings to meet and greet dear ones and to exchange gifts. If you have a big list of individuals to cover, you cannot help start well ahead of Diwali. This ensures that Diwali day is left completely to you and your closest ones. Diwali fever this year caught on a little late because folks were occupied with Common Wealth Games until not too long ago but it’s in full force now. Whether you enter a 21st century shopping mall, a small sweet shop, or your own residential community, you’ll find festivity all around you. Shopping malls are doing everything to catch shoppers’ attention. Festival sales and discounts are not the only things used by businesses to attract customers, what’s becoming more popular is prize winning contests, and kids talent shows. Free is better than discount. Kids and elders alike love to earn something for free by participating in these shopping mall hosted games and events. Residential communities are organizing their own mini Diwali fairs. Residents get to meet their neighbors in the evenings, right outside their homes and apartments and indulge in friendly shopping and dining atmosphere. These fairs, even though very small in scale, offer something for everyone. Folks enjoy setting up their own stalls or just being part of fun. Diwali lights are twinkling on most houses already. People are done cleaning and decorating their houses for Diwali. You can hear the crackling sound of Diwali crackers. If you spot a group of kids circled around something it’s likely that they are watching the crackers go off. You may even see some with their fingers in the ears – they are scared of the loud noise but they don’t want to miss the party. It’s incredible to see how festivals like Diwali bring us all close in so many ways. You not only immerse in celebrations but also in a renewed sense of belonging, Your loved ones, neighbors, friends, colleagues, clients, business partners – all are in your mind during the festival season. Not just that, the religious aspect of the festival brings a dash of spiritualty as well. You not only feel close to others but to yourself as well – something that spinning wheel of life doesn't give many opportunities for. It's the time, grab and cherish it!
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