Titan Watches - Leading the Market

Titan is a leading watch brand of India. Its parent company, Titan Industries, is the world's fifth largest and India's leading manufacturer of wristwatches. The company’s website claims that it has manufactured more than a 100 million watches till date with a customer base of over 80 million. No doubt, those are impressive numbers as many countries do not even have total population of 80 million. Titan also claims to be the first watch company of India that introduced quartz technology with international styling.

The Titan brand architecture has several collection and sub−brands and each sub-brand is strongly positioned or is already a leader in its segment. Titan offers Titan Edge – claimed to be the world’s slimmest watch and this sub-brand stands for the philosophy – “less is more”. On the other hand is the brand Titan Raga – the feminine and sensuous accessory for contemporary women, Nebula is crafted in 18 carat gold and other precious stones. Titan’s other popular collections are Heritage, Aviator, Octane, Titan Regalia and WWF.

Titan has captured over 60% of the Indian watch market (includes only the organized watch market as there many local non-branded watch sellers) with over 250 exclusive showrooms branded as ‘World of Titan’ and these outlets are backed by more than 700 after-sales-service centers. The Company also has a state of the art design studio that is focused on inventing new trends in wrist watches. It continuously brings new models into the market. Another unique marketing strategy that has been instrumental in making Titan a very successful brand is the catalogue advertising. This unique direct selling model has enabled Titan to directly reach to its customers and regularly engage with them with new watch models.

Like many other brands of Tata, Titan is indeed an international brand with wide popularity especially in those markets where there is a significant presence of NRIs. Titan has also been successful in making inroads into European market and Asia Pacific markets. Titan watches are available in UK, Spain, Portugal, Greece in Europe and Singapore, Malaysia. No doubt that it has over 100 million satisfied customers.

 

• Are Wristwatches Losing to Mobile Watches?

I often visit tolmo.com, this is really a good place where people can compare the prices and purchase online. Titan is a leading brand name in market. I like all the titan watches for men. I just visited one more shopping site www.ShoppersStop.com, this is also a good shopping site. By: mosby278 days ago