Yahoo and Bing Union is Official!

It has been over eight months since Microsoft decided to marry Yahoo for offering its search service Bing to the Yahoo uers. With both US and European regulatory authorities giving it a go, the deal is now official. What will change? The Yahoo users will see search results powered by Bing. What is there for Yahoo in it? Yahoo will be able to provide advertisers next to the search results just the way Google does it on Google search results. And what is there for the users in it? Frankly, not much. As we know that Microsoft has entered into this deal to pose a serious threat to Google search. At present, Google has about 65% market share of the search. With this deal Microsoft's Bing search will have about 30% combined market share which is significant compared to Yahoo and Bing's individual share. The biggest beneficiary of this deal are the advertisers who now can plan their advertising budget across Google and Bing and thereby target the 95% of the search audience. It remains to be seen how this alliance going to impact the market share of Google in the near future. But Google can no longer take its leadership position for granted. Especially when the threat is from none other than Microsoft.

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By: Techie717 days ago

 

 

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